Faulkner State Community College brought home twelve awards at this year’s Alabama Community College System Public Relations Association (ACCSPRA) annual conference. ACCSPRA, a professional development association for marketing and recruiting professionals in the Alabama Community College System, recognizes individual and departmental advertising efforts.
Receiving five first-place Pyramid awards, Faulkner State was recognized for its advertising and recruiting in the following areas: Print Advertising – Single Ad, Photography, Public Relations/Marketing Campaign, Recruitment Package/Campaign, and Potpourri.
Receiving a Pyramid was the popular slogan seen on Faulkner State billboards across Baldwin County, “My name is _______, and my instructors know it.” This slogan can be found in all College publications such as the College Catalog and Student Handbook, as well as in promotional videos. The campaign has drawn much attention from locals and tourists.
Receiving the Potpourri Pyramid was the coverage of the Nursing Department’s use of iStan, the College’s human simulator, throughout the year. iStan is well known by many of the local high school students through a re-enactment of a “Texting while Driving” fatal accident. The Nursing Department has travelled to Tampa for the METI national conference and has been featured on the cover of an international magazine, Healthcare Simulation, for healthcare professionals. Faulkner State’s human simulator has also been featured on local newscasts and in local newspapers.
Second place, or Award of Achievement, awards were received for the following four areas: Print Advertising – Single Ad, Print Advertising – Series, Photography and Recruitment Package/Campaign.
Third place, or Award of Merit, awards were received for the following three areas: News Writing, Promotional Advertising and Electronic Publications.
The ACCSPRA conference was held June 20-22 in Mobile, Ala. Each year, members of the Association submit entries for the Pyramid Awards. Winners are then announced at the annual conference. This year, more than 230 entries were submitted for 32 categories.